Vermouth is back!

As you ladies and gents well know, I love looking for new experiences in the world of drinks. 
Last night I was invited to the launch of the first Belgian Vermuteria in Ghent. This is a concept by probably the best known vermouth in the world, Martini. Last year they crafted 2 new Martini Vermouths di Torino, the Riserva Speciale Rubio (red) and the Riserva Speciale Ambrato (white).

Now I can hear a few of you saying its just the white and red Martini in an other jacket. Well, it's not... The wine blending (wines from Langhe DOC Nebbiolo and Moscati d'Asti DOCG) and herb mix is totally set apart from the other Martini products.
I have to say, I tasted these 2 vermouths a year ago and liked the flavor but wasn't really impressed with the story/experience behind it. At that point in time I just didn't really get it.
With Caffè Torino this all changes. The 2 new Martini's where created as a blending tool. People used to drink Martini neat, but as more and more people are finding their way in aperitif cocktails, Martini, as a brand needed to evolve.

The nice thing here is that we can use these vermouths to create new variations of old cocktails like the Milano Torino by using new techniques. That way we can craft new flavors like a Negroni Rubino/Ambrato or even a Sbagliato Ambrato (all of which are available at the caffè of course)Modern authenticity by Martini, a story not told enough in my opinion, and believe me stories they have.

In all honesty what really made this event for me was meeting the Martini Master Blender Giuseppe - Beppe - Musso. Meeting the man behind the drinks always insure great and memorable stories. Glad I got to meet Beppe and talk about his great passions in life.

So, is Caffè Torino your normal around the block pub, hell no. It really has that Mediterranean mood, mixed with nice cocktails and Italian food pairing (in association with Osteria per bacco). The perfect place for an aperitivo experience with some friends ;-)
Starting of today you can visit this awesome Vermuteria in Ghent.
Sint-Jacobsnieuwstraat 123 (Corner Oude Beestenmarkt), 9000 Gent
Open from 30/6 until 24/7, Thursdays, Fridays and Saturdays from 4PM
During the "Gentse Feesten", every day open at 4PM

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